The fashion and luxury sector brings together a wide range of stakeholders.
Major groups (including many under French ownership), designer brands, ready-to-wear labels, artisans, and SMEs dedicated to textiles, leatherwork, watchmaking, jewelry, and fine jewelry…
These players are numerous and diverse, but they all share the same need: to protect their creations, visual identities, know-how, and reputation.
Examples are plentiful:
- a textile print copied,
- a bag reproduced identically,
- a brand name misappropriated on social media,
- a watch design imitated,
- a poorly structured collaboration with an influencer,
- a celebrity’s image used without authorization…
Infringements of intellectual property rights, image rights, and reputation take many forms and evolve alongside digital developments and new uses.
Added to these challenges are those related to environmental commitments.
In a sector facing growing pressure, from consumers, regulators, and investors in particular, to demonstrate its environmental responsibility, sustainability claims have become a sensitive area, where the risk of greenwashing, and the associated sanctions, is very real.
We support our clients in securing and managing their communications so that their commitments are sincere, defensible, and differentiating.
In this context, we assist all players in the fashion and luxury sector in protecting their intellectual property and addressing all related issues.
Protecting a brand in France and internationally, securing rights in a collection, structuring partnerships with influencers, managing image rights, and ensuring compliant environmental communications have become strategic priorities—on the same level as business development itself.
