Manufacturers of food products and consumer packaged-goods, companies in the hygiene and household care sectors, cosmetics and perfumery houses, toy makers or again leisure goods manufacturers: the consumer goods sector is broad and diverse.
In a market shaped by a wide range of purchasing experiences, from in-store retail shelves to online marketplaces and social media, intellectual property is everywhere. Protecting what makes a product distinctive and properly structuring its distribution channels are priorities from both a commercial and legal standpoint.
Packaging imitation, the use of a slogan that is too similar, unauthorized use of a patented formula, advertising claims challenged by a competitor or regulator: in this sector, intellectual property issues and related legal concerns are as numerous as the products on the shelves.
- How can I protect my packaging?
- Is my formula or manufacturing process patentable?
- Should I opt for patent protection or trade secret protection?
- In a co-development project, who owns the rights to the technology or formula: my contract manufacturer or me?
- Are my advertising claims sufficiently substantiated to withstand a challenge from a competitor or regulatory authority?
- What legal remedies are available if a competitor comes too close to my products or brand universe?
Our firm supports all players in the sector (from building trademark, patent, and design portfolios to securing promotional communications, from drafting licence and distribution agreements to combating counterfeiting) both in advisory work and litigation, to help answer these questions.
