In the media and sports sector, value largely depends on content and image.
A championship is first and foremost about broadcasting rights. A club is also a brand and the image of its players. A media company is a catalogue of works, formats, and data.
All of these assets underpin the sector’s economic model.
Television channels and streaming platforms, press publishers and online media outlets, sports clubs and federations, advertising agencies, event organizers, and content creators all have rights to assert and protect. A match illegally streamed simultaneously on dozens of platforms, the image of an athlete or media personality commercially exploited without authorization, a copied show format, or a sponsorship agreement that fails to cover content exploitation on social media: the grey areas are numerous and constantly evolving.
In this sector, rights-related issues arise constantly and evolve just as quickly as digital uses.
- Who owns the rights to content produced collaboratively?
- Does my licensing agreement properly cover all current and future modes of exploitation?
- Are my athlete’s name and image rights sufficiently protected to prevent unauthorized use?
Our firm supports all stakeholders in the sector on matters relating to copyright and related rights, image rights, trademarks, and more — both in advisory work and litigation, whether bringing or defending claims, with the responsiveness required in a sector driven by live content.